House Cleaning Business

How to Start A Successful House Cleaning Business

Start a Successful House Cleaning Business

Facts: House cleaning services businesses can excel in a recession 

Myths: Starting a house cleaning business is complicated 

1. Business plan

Business plans may seem tedious, however, a solid business plan is the foundation for your business. The best way to make a business plan is to follow a template. There are tons of free resources available to help with the process. Score, and the SBA both have free mentorship programs, in which there are mentors that will help guide you through the process. 

Find your niche  

2. Have you heard “riches are in the niches”? Well, if you have not, this adage is true. It is important to understand which niche you are wanting to help service. If you are an office cleaning business, what is your ideal client? If you are a house cleaning company, what is your ideal client? Understanding this upfront will help you to have a clear visual. 

3. Market Research

Understanding your specific market(s) will provide you with clarity on exact customer’s needs. Knowing how to best service your customers will help build long-term relationships in the community. There are multiple ways to perform both qualitative and quantitative research. Below are a few ways to conduct market research.

  • Surveys
  • Interviews
  • Interviews
  • Focus Groups

4. Business Budget

Business business is covered in the business plan, however; having a profit/loss plan in excel is necessary as well. A proper business budget will allow you to understand your cost for each part of your business at all times. Here are a few expenses you may have for a house cleaning business. 

  • Marketing/Advertising
  • Insurance
  • Vehicle Cost
  • Labor

5. For Hire: Independent Contractors Vs. Employees

Prior to starting your business, you need to understand if you are employee based or contractor based. Each business form has different paperwork and structures. Typically, independent contractors are paid higher wages, however they are required to carry insurance and license. On the contrary, employees do not  have to provide supplies, etc. 

6. Culture

Often overlooked, culture arguably is one of the most important factors in your business. Culture helps your customers to understand your business core values. In addition, culture is what your employees or independent contractors will identify with. Culture helps create a sense of belonging and represents the personality of your business. 

7. Types of Services Offered

No two house cleaning companies are the same. Some may offer services that the next house cleaning company will not offer. In order to pick the services that you business will offer, you need to do careful research. Are you mostly a vacation rental house cleaning business? Are you a move-in/out cleaning business? All of these factors will help you to determine the types of services you would like your business to offer.

8. Business Name

Picking a business name can take considerable thought. The business name is very important. You want to choose a business name that is not extensively long or complicated. Keep it simple. For example: Merry Maids, Molly Maids, Neat N Tidy. 

Once you have chosen your business name, research and see if another business in your area has the same name.

9. Business Entity 

Now that you have your business plan and have conducted proper research, it is time to form the business entity. Research which business entity will best fit your business needs. Many cleaning companies owner’s form LLC’s. 

10. Business Location 

In your market research, you will understand where your ideal customer lives. It is important to choose a location that will help you to be found in the area in which your customers live. Now, you must decide, would you rather have a physical or virtual location? This also depends on your business model. If you would like a physical location, then speaking with a local real estate company will help you. For virtual, there are virtual offices that offer different service packages. 

11. Business Number

In the beginning, you may consider google voice for your business number. Some individuals start with their personal number, however that is not encouraged. It is best to separate both business and personal at all times. As you grow, consider a phone service such as Grasshopper for your business phone line. 

12. Business Email 

It looks more professional to have a business email, instead of a gmail account. Business emails are relatively affordable, and you can purchase one for the entire year. Godaddy and other sites have you can purchase a business email. 

13. Documentation/Forms : employees or independent contractors

For either employee based or independent contractors, you will need to have proper documentation for new hire onboarding. If you are starting out performing the cleaning yourself, it is important to begin gathering the forms to have for when you are able to hire. 

Digital Marketing: Successful House Cleaning Service Basics

14. Branding

Are you an eco-friendly house cleaning company? Factors such as this need to be considered when forming your business entity, as it is important how customers will remember your house cleaning business. Consider the colors that will best suit the culture and personality of your business. 

15. Marketing/Advertising

You have done the extensive part of starting a home cleaning business. Now, it is time to get your name out there. Maybe you already know a few people who need house cleaning services. In the beginning, you may ask for referrals from family and friends in exchange for discounted service, etc. You should have a budget in mind for marketing. Starting out a lot of new business owner’s are terrified to pay for marketing, however; it is necessary to grow your business. Below are a few resources to consider for marketing:

  • Angie’s List
  • Yelp
  • Home Advisor
  • Google
  • Bing
  • Groupon 

16. Set up Website

Initially, you can set up a simple one page website to display your services. This is important, as many people search online for services. You can build a free website via Wix or godaddy. 

There are themes via both sites that you can use to make a very simple website. 

17. Social Media

Next, is time to set up social media accounts so that you can create content to share with your audience. There are 5 social media accounts you will need to set up. 

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Youtube

18. Google My Business

Once you have a business number and location, you can set up your google my business account. This is completely free to set up. Google my business helps your business to show in the specific service areas on the google maps. Customers in those areas will be able to contact you regarding services. 

19. Sale, Sale, Sale

The foundation is set for your business for now. As your business grows, you will make adjustments along the way. Initially, keep it very simple. One factor that all successful house cleaning businesses have in common is they are organized, and have a solid foundation for their business. Now, it is important to begin filling your schedule with customers. Sale and up-sale current customers with add on services. You may also consider offering Holiday discount and new customer discounts. 

20. Enjoy the process

The best part of growing a successful house cleaning company, is to enjoy the process. Enjoy your customers and employees or independent contractors. Have fun spreading positively and keeping it simple. Growth is not always fast. It is planned and methodical. The changes that you will see in yourself is the best part of growing any business.  


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